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Post by account_disabled on Dec 7, 2023 5:19:06 GMT -3
This will allow you to see if your competitors actually meet all their customers’ expectations and if there is a chance to win them over. In this way, you can reduce the risks and costs of possible unsuccessful business projects. Why to use social media in business? If you C Level Executive List ve doubts about whether social media networks are extremely useful in business, you should reach for the annual report of the WeAreSocial agency. According to this research, there are now 7.9 billion people in the world, 4.6 billion of which are active social media users. That’s more than 58% of the human population (it is expected to reach 60% by the end of 2022). Throughout 2021, the number of social media users increased by 10% (424 million new users). Among all these people, there can be many potential customers of your startup. It’s worth keeping this in mind. Nowadays, people tend to spend a lot of time on social media. In 2021, it was an average of 2 hours and 27 minutes per day (an increase of 1.4% when compared to 2020). Also, 1 out of 4 Internet users aged 16-64 use social media for work-related purposes. All these numbers are impressive, and it’s no wonder that social media ad spending exceeded 150 billion dollars in 2021. That’s one-third of all online advertising spending. Therefore, social media networks seem ideal for validating business ideas.
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