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Post by account_disabled on Nov 26, 2023 2:49:41 GMT -3
These keywords can also be in the form of a question, like “what is long tail in SEO?” ". This search is a question but it is also a keyword. In summary, here is how to distinguish long tail queries, generic queries, and specific queries: Generic keyword: these are the keywords where we have no idea of the search intention of the Internet user. For example, “coach”: is he looking for a “sports coach”, a “nutritional coach”, a “business coach? » ; Specific keyword: research specializes. These are keywords with a certain volume but precise enough to understand what the Internet user expects, such as: “sports coach”; Long-tail keyword: here the objective is to inform the Internet user and show them that we master our subject. A good term would be “how to choose a sports coach?” ". 2. THE ADVANTAGES OF USING LONG-TAIL KEYWORDS IN YOUR NATURAL SEO STRATEGY Statistically, integrating long-tail keywords into your SEO strategy has multiple advantages over generic or specific keywords.
Below, we explain in 4 points why: LESS COMPETITION COMPARED TO GENERIC KEYWORDS Generic keywords attract fierce competition, making it difficult to achieve high positions in search results. On the contrary, long-tail keywords generally see less competition. This situation arises because generic queries are searched by a wider audience, which attracts many businesses and websites. On the Phone Number List other hand, long-tail keywords are more specific, thus reducing the number of players targeting them. By incorporating the right long-tail keywords into your SEO strategy, you have the opportunity to achieve high positions with less effort, thereby boosting your online visibility and growth prospects.
REACH A TARGETED AUDIENCE Long-tail keywords therefore allow you to target specific audience segments. Rather than targeting generic terms like “laptop,” you can refine your strategy by opting for keywords that are more specific and important to you like “MSI i7 gaming laptop.” By doing this, you attract people who are already interested in a particular product or service, increasing the likelihood that they will become one of your customers. HIGH CONVERSION RATE Reaching a target audience and less competition on keywords also means a better position in search engine results. All this increases the probability of seeing your conversion rate increase. When this term is mentioned, it is often to mean that a sale has been concluded. However, the consumer who has just made his purchase has rarely done so without first going through other stages of what we call the purchasing journey : long-tail search and online purchasing journey Internet users who make generic queries are often just sort of clearing the way.
Below, we explain in 4 points why: LESS COMPETITION COMPARED TO GENERIC KEYWORDS Generic keywords attract fierce competition, making it difficult to achieve high positions in search results. On the contrary, long-tail keywords generally see less competition. This situation arises because generic queries are searched by a wider audience, which attracts many businesses and websites. On the Phone Number List other hand, long-tail keywords are more specific, thus reducing the number of players targeting them. By incorporating the right long-tail keywords into your SEO strategy, you have the opportunity to achieve high positions with less effort, thereby boosting your online visibility and growth prospects.
REACH A TARGETED AUDIENCE Long-tail keywords therefore allow you to target specific audience segments. Rather than targeting generic terms like “laptop,” you can refine your strategy by opting for keywords that are more specific and important to you like “MSI i7 gaming laptop.” By doing this, you attract people who are already interested in a particular product or service, increasing the likelihood that they will become one of your customers. HIGH CONVERSION RATE Reaching a target audience and less competition on keywords also means a better position in search engine results. All this increases the probability of seeing your conversion rate increase. When this term is mentioned, it is often to mean that a sale has been concluded. However, the consumer who has just made his purchase has rarely done so without first going through other stages of what we call the purchasing journey : long-tail search and online purchasing journey Internet users who make generic queries are often just sort of clearing the way.