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Post by account_disabled on Nov 23, 2023 8:11:24 GMT -3
When the permit allowing the statue to sit on city property expired, the artist argued that her sculpture was about much more than a company’s corporate ambitions. She spoke about the importance of equal pay for women, discussed the fight for women’s rights in developing countries such as Afghanistan and India, and made the pitch that the statue was a symbol of the global women’s movement.
There’s real irony to this.
In September 2017, several months after the C Level Executive Email Lists statue went up, to settle claims by the U.S. Department of Labor that it had systematically discriminated against women and Black employees through unfair pay practices. A headline on CNN read, at the time, “Awkward! Company behind ‘Fearless Girl’ settles gender pay dispute.”
Add to this State Street’s own record on gender diversity — their top executives are 82% men.
Well, not a surprise, frankly.
State Street and the Fearless Girl’s story tells us a lot about the recent race for brands to adopt a brand purpose and the real gap between what they say and the way they really act.
Also, it tells us a lot about how some brands consider their Diversity, Equality and Inclusion policy a Marketing tool, a mere PR technique, instead of a visible sign of standing for social justice and equality.
“Companies need to become the change they are tweeting about.”
More dangerously, as the teacher and writer Mark Ritson put it in his column for Marketing Week, “We marketers live in a branding bubble of our own creation. We think brands matter. That our brand matters. We think advertising is important. We think other people care.
There’s real irony to this.
In September 2017, several months after the C Level Executive Email Lists statue went up, to settle claims by the U.S. Department of Labor that it had systematically discriminated against women and Black employees through unfair pay practices. A headline on CNN read, at the time, “Awkward! Company behind ‘Fearless Girl’ settles gender pay dispute.”
Add to this State Street’s own record on gender diversity — their top executives are 82% men.
Well, not a surprise, frankly.
State Street and the Fearless Girl’s story tells us a lot about the recent race for brands to adopt a brand purpose and the real gap between what they say and the way they really act.
Also, it tells us a lot about how some brands consider their Diversity, Equality and Inclusion policy a Marketing tool, a mere PR technique, instead of a visible sign of standing for social justice and equality.
“Companies need to become the change they are tweeting about.”
More dangerously, as the teacher and writer Mark Ritson put it in his column for Marketing Week, “We marketers live in a branding bubble of our own creation. We think brands matter. That our brand matters. We think advertising is important. We think other people care.