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Post by account_disabled on Oct 7, 2023 8:41:33 GMT -3
McKinsey describes generative artificial intelligence as “algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos.” As they note, “recent breakthroughs in the field have the potential to drastically change the way we approach content creation.”
You’ve probably seen several examples of ChatGPT and other generative Phone Number List AI being used in marketing and other business functions already — including in LinkedIn’s marketing tools But there are many more applications for the technology in marketing than are even being discussed right now. For example, using generative AI to automate aspects of the writing process could allow for hyper-personalized outreach in a fraction of the time it takes to conduct far more broad types of outreach currently.
Automated campaign optimization
By combining APIs and AI tools, marketers are making the most of both. APIs can introduce a “good” problem for marketers: the sheer amount of analytical data they can surface about customer behavior in real time can be overwhelming. Even with the data at their fingertips, human marketers often can’t react fast enough to do anything with it before it’s all changed again!
AI doesn’t have that problem. Using APIs allows marketers to connect AI to both their sources of customer data and their marketing tools. Then, they can program AI to detect patterns in customer data at scale and automatically optimize their campaigns to improve performance just as fast as the data comes in. This ensures that a marketing campaign’s targeting, budgeting, and even messaging are all optimized constantly, maximizing their relevance and performance.
How B2B Marketers Are Innovating Right Now
These innovations and their impacts aren’t just theoretical. Marketers are using each of these tools right now to take their insights-based marketing to the next level. One example is LinkedIn Marketing Partner Transmission, a full-service B2B marketing agency that is pioneering ways to use new tools like these for its clients.
You’ve probably seen several examples of ChatGPT and other generative Phone Number List AI being used in marketing and other business functions already — including in LinkedIn’s marketing tools But there are many more applications for the technology in marketing than are even being discussed right now. For example, using generative AI to automate aspects of the writing process could allow for hyper-personalized outreach in a fraction of the time it takes to conduct far more broad types of outreach currently.
Automated campaign optimization
By combining APIs and AI tools, marketers are making the most of both. APIs can introduce a “good” problem for marketers: the sheer amount of analytical data they can surface about customer behavior in real time can be overwhelming. Even with the data at their fingertips, human marketers often can’t react fast enough to do anything with it before it’s all changed again!
AI doesn’t have that problem. Using APIs allows marketers to connect AI to both their sources of customer data and their marketing tools. Then, they can program AI to detect patterns in customer data at scale and automatically optimize their campaigns to improve performance just as fast as the data comes in. This ensures that a marketing campaign’s targeting, budgeting, and even messaging are all optimized constantly, maximizing their relevance and performance.
How B2B Marketers Are Innovating Right Now
These innovations and their impacts aren’t just theoretical. Marketers are using each of these tools right now to take their insights-based marketing to the next level. One example is LinkedIn Marketing Partner Transmission, a full-service B2B marketing agency that is pioneering ways to use new tools like these for its clients.