Fórum Caneta Preta
Post by account_disabled on Mar 6, 2024 5:24:36 GMT -3
Although loyalty implies customer satisfaction not all satisfied customers are loyal. Benefits of customer loyalty Having loyal customers is the dream of any business. But beyond dreams there is profitability. And customer loyalty is a strategy that pays off. Lets see how much. . It is a very profitable strategy Acquiring customers costs up to times more than retaining them. Building customer loyalty is cheaper and easier. Its that simple. This is mainly due to two reasons You reduce the CAC or allow yourself a higher CAC without reducing your profitability CAC or Customer Acquisition Cost is the money a company spends to get new customers. Therefore reducing this cost represents an improvement in profitability. In general a business that constantly has to buy customers in the market will hardly be sustainable and scalable since it will have to continually assume high acquisition costs. Customer retention reduces acquisition spend or alternatively allows us to compete at higher CAC without impacting profitability. Although having a constant flow of leads is vital for growth it is with retention where longterm value is generated. It is estimated that of the billing must come from recurring customers.
You increase lifetime value LTV Lifetime value is the benefits that a customer generates Portugal Mobile Number Listwhile they remain with you. Therefore the longer it is there the more times it will buy from you and the greater the income will be. Consequently the interesting thing here is to promote retention and increase the average ticket using strategies such as up selling crossselling or retargeting. All of this seasoned with a good nurturing strategy focused on customer loyalty. What is up selling and cross selling Up selling is a sales strategy that consists of offering a superior or more advanced version of the product that the client has or wants to have. For example a person has a mobile model in mind and is offered a higher version highlighting its additional benefits. It is about pushing the purchase to a higher range and therefore more expensive.
Cross selling is based on the sale of complementary or related products .example the customer already has the mobile phone in the basket and to close the transaction they are offered a case a protector and wireless headphones. At this time social proof and copywriting play an important role in the sense that phrases like other users also bought are highly persuasive and effective in promoting the sale and increasing the muchdesired purchase ticket. . A satisfied customer attracts more customers Here the magic of loyalty occurs. As Philip Kotler says The best advertising is that of a satisfied customer . And if he is committed to your brand I wont even tell you. Customer satisfaction is the minimum a brand should aspire to. Fidelity is next level. Because when loyalty comes into play these people also become ambassadors of your brand. They are able to attract new users at no cost to you the CAC again decreases and to top it off they do not come cold but with conviction and confidence because you have been recommended. Do you want a trick to gain the satisfaction of your customers There is a cognitive bias called beginning and ending peak.
You increase lifetime value LTV Lifetime value is the benefits that a customer generates Portugal Mobile Number Listwhile they remain with you. Therefore the longer it is there the more times it will buy from you and the greater the income will be. Consequently the interesting thing here is to promote retention and increase the average ticket using strategies such as up selling crossselling or retargeting. All of this seasoned with a good nurturing strategy focused on customer loyalty. What is up selling and cross selling Up selling is a sales strategy that consists of offering a superior or more advanced version of the product that the client has or wants to have. For example a person has a mobile model in mind and is offered a higher version highlighting its additional benefits. It is about pushing the purchase to a higher range and therefore more expensive.
Cross selling is based on the sale of complementary or related products .example the customer already has the mobile phone in the basket and to close the transaction they are offered a case a protector and wireless headphones. At this time social proof and copywriting play an important role in the sense that phrases like other users also bought are highly persuasive and effective in promoting the sale and increasing the muchdesired purchase ticket. . A satisfied customer attracts more customers Here the magic of loyalty occurs. As Philip Kotler says The best advertising is that of a satisfied customer . And if he is committed to your brand I wont even tell you. Customer satisfaction is the minimum a brand should aspire to. Fidelity is next level. Because when loyalty comes into play these people also become ambassadors of your brand. They are able to attract new users at no cost to you the CAC again decreases and to top it off they do not come cold but with conviction and confidence because you have been recommended. Do you want a trick to gain the satisfaction of your customers There is a cognitive bias called beginning and ending peak.