AdWords

There’s some data that you can find here for your paid search account that’s not as easily accessible (or not available at all) within AdWords, such as: Site speed data Demographics Browser Events (so that you can track key performance indicators that aren’t necessarily goals – such as views of a key page, video plays, etc.) Google Analytics conversion data Again, while the core metrics driving your campaigns (cost and conversions) are available in.

, these can all be very helpful in diagnosing specific issues. Multi-Channel Funnels Another type of data you can view within the Analytics section of the AdWords interface is in the analytics multi-channel funnel report: Google Analytics guide report Whatsapp Mobile Number List The multi-channel funnel report helps you analyze conversion paths—conversions that are driven by multiple channels. For example if someone clicks a PPC ad, then later comes back through an organic visit. For more information on some specific ways to make use of this data, SEER Interactive had a great recent post on the topic, and the comments have some good additional discussion.



around using multi-channel reports to help tune your retargeting campaigns. In the next installment in this series, we’ll cover Google’s Website Optimizer and offer some tips, tricks, and resources for getting the most of Google’s Website Optimizer tool in your AdWords campaigns. For more advanced tricks, hacks, and tips on measuring your web marketing efforts, visit our ultimate Google Analytics Guide. Tom Demers MEET THE AUTHOR Tom Demers Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.